#1. Dialogue, not monologue.
No tedious sales patter about how great we are. We
believe in proper conversations, and taking time to find out what people need, and
want to know.
#2. We don’t have laurels to rest on, but even when we do, we won’t.
Complacency isn’t our style. We’re a growing business, working hard to make a
mark, but we’ll always go the extra mile, no matter how big we get.
#3. We hire individuals not robots.
We don’t have a ‘type’ – unless you count
‘fiercely individual’ as a ‘type’. Our people know who they are, and can understand
and connect with people on many levels.
#4. Succeed together.
We work as a team to achieve results that work for all parties. It’s how we ensure our clients get great service and a sale or tenancy that goes the distance.
#5. Processes that work for people, not the other way around.
Every client is
unique. Good processes ensure that things are done consistently well, but if
something isn’t working for our clients, we change it.
#6. Tell the truth, even when it’s not what they want to hear.
expectations and giving honest feedback is one of the hardest parts of our job, but
people can only make good decisions if they’re properly informed.
#7. The best price is accurate, not fanciful.
We’ve never believed in raising false
hope to get an instruction, because we
don’t want our clients to end up feeling misled or disappointed, only delighted.
#8. Do what’s right, not just what’s convenient.
Truth is, there’s still no
substitute for hard work. Shortcuts and quick-fixes aren’t our thing, because they
don’t lead to long-term success for us or our clients.
#9. Give back.
We don’t pretend that marketing is charity. Rather, we make
meaningful contirbutions to our local communities and encourage our people to get